I used to look forward to watching my favourite Christmas movies each holiday season. Now I look forward to a four minute video from an airline.
I watch my favourite movies because they capture the spirit of Christmas – love, peace, generousity and all that’s best in humanity. I watch these WestJet videos for the same reason. They remind me how connected we are and what magic we can make for our fellow human beings just by caring for each other. The movies may be classic, the videos fresh but, the message is the same. Out of profound loss and grief, joy can arrive out of caring. And THAT is the coolest thing of all.