People spend 25 per cent or more of their travel budget on food. We need to eat three meals a day and thanks to the influence of TV chefs like the late, great Anthony Bourdain, we want them to be authentically local. That means the food should be made with recipes that are historically relevant for the place we are travelling and that those recipes should be made from ingredients that originate there as well.
While Eric Wolfe, the head of the World Food Travel Association says that Spain, France, Italy and Thailand are still the top food travel destinations (and the top destinations period!) he also says that with some brand building Alberta could become an increasingly popular food travel destination. Listen to this CBC Alberta at Noon podcast to hear how my co-author Matilde Sanchez-Turri and I are working to help build that brand for our province as we talk about our new book, Food Artisans of Alberta.