I’m doing some research for my January Alberta at Noon Food Column and just came across an article that takes a lot of weight off claims made by the increasingly popular trend for “detox” or “cleansing” juice diets.
The designer juice industry is grossing about $5 billion annually with people paying between 60 – 90 dollars daily for their dose of “detoxification”. None of these companies tell you exactly what their product intends to “detox” in your body. They don’t have to because they don’t manufacture drugs and therefore don’t fall under the scrutiny of FDA sanctions.
As with all great product advertising, designer juice manufacturers are really good at understanding human frailty. They know what cue to give you, to cause you to change your behaviour (buy their product) for the reward you desire. In the cases of January and juices, they know you’ve indulged over the holidays and that you’d like to cleanse yourself of your edible “sins”, to feel “energized” and “light”. You may have indulged in a bit too much alcohol along with all the chocolate and mince pies, so they throw the word “detox” in their as well.
After you read the article that follows, I hope you’ll rejoice in your body’s miraculous ability to purify and detox itself daily all on its own. If you were tempted to join the juicing craze, pay close attention to the risks like lack of protein and vitamin deficiencies in these diets. Save yourself a lot of money and stay tuned for upcoming posts where I’ll update you on some best practices that will let you eat, drink and be merry for years to come.
From Tufts University – Health and Nutrition Letter…
When the last strains of Auld Lang Syne have faded, the football bowl games have whistled to a close and the holiday decorations have been boxed away, New Year s resolutions begin in earnest. Increasingly, the trendy way to begin the year on a healthy note involves ridding the body of toxins – enduring a detox diet or drinking nothing but juice for several days to cleanse…
Please continue reading at the Source: Do You Really Need to ‘Detox’? – Tufts University Health & Nutrition Letter Article